探索彩乐园dsn
希望深入了解数字的特定领域? 与我们的行业团体合作开发, find helpful guides and resources on all aspects of digital marketing - helping you to understand industry 最佳实践 and new opportunities across fast-growing channels.
Gaming
与IAB UK Gaming Group合作创建, 我们的“游戏指南”将帮助你了解游戏受众, 以及如何在这个社区中扩大你的信息.
我们还与来自英国的会员和行业合作伙伴合作, Europe and the US to create a unified advertising framework for gaming and esports.
连接电视
与CTV集团共同开发, we have created a practical guide to the CTV supply chain and the different CTV options open to advertisers.
还想要更多? 为什么不探索一下我们的“改变渠道”研究呢, which includes useful insights for advertisers on how to connect with consumers in the CTV space.
寻找更多的行业洞察力?
Mobile & In-App
与我们的移动和应用程序组工作, we’ve pulled together resources to help you get the most out of mobile and dispel some common myths.
Search
创建与我们的搜索组, 探索搜索广告的状态, the tools available and strategies for success - with guidance from Google, Pinterest, Starcom等.
新:介绍数字展示广告
为小型媒体所有者创建, this guide breaks down the essential components of digital display advertising - from the different formats available to measurement strategy considerations.
小型企业指南
As part our vision for building a sustainable future for digital advertising, 我们在2020年启动了“充电”研究, 这表明中小企业希望没有行话, accessible advice to help them use digital advertising more effectively - particularly as they emerged from the COVID-19 pandemic. These handy guides aim to help small businesses unlock the value of digital advertising - whatever their campaign objective.
Affiliate
Find out how affiliates can play an important role in reaching existing and new audiences. Brands can closely tailor their marketing according to audience, platform and much more.
Audio
数字音频就是其中之一&快速增长的广告景观. Our guide looks at how digital audio advertising can help small businesses reach audiences in a creative and immersive way.
Influencer
Find out how to build authentic awareness and engagement via influencer marketing. 通过与有影响力的人合作, businesses can create content that will authentically resonate with audiences.
连接电视
The 连接电视 market has been gaining momentum over the last 12 months as audiences have continued to change their viewing habits and, in turn, 各大品牌已经开始利用它带来的机会.
数字显示
Display advertising allows for clear and easily distinguishable representation of a brand or product.&本指南将帮助您最大限度地利用数字展示广告.
DOOH
数字户外广告 offers a dynamic and interactive marketing platform for local businesses to engage with potential customers throughout the day. 找出如何利用这一点.
Mobile & in-app
人们花在手机上的时间比花在其他媒体上的时间都多. Find out how it can be the perfect vehicle to communicate with your customers, 无论是在其他公司的应用上做广告，还是开发自己的应用. 学习如何在小屏幕上吸引你的观众.
Native
A native approach can be a good way to create integrated and contextually relevant digital ads. 利用本指南利用原生广告的力量.
Search
Paid search is an important channel because you can put your company right in front of a person that has searched for your service. This handy guide to search will provide an overview of how paid search works and how you can get the most out of it.
编程
You may have heard of the term ‘programmatic’, but how could it be useful for you? Our&,指南 the programmatic supply chain looks at the different stages involved and what value they add in helping you&接触到合适的受众.
Video
Video advertising is a high impact and creative method of delivering your marketing message that can drive greater attention compared to text and standard display advertising. 通过我们的指南了解更多信息.
互动工具:协助中小企业善用数码科技
Our interactive tool aims to help small businesses get the most out of digital advertising - why not give it a try?
现实生活2021
Last year we resurrected Real Living to give us a national picture of people’s digital days, 行为是如何进化的, what this means for advertisers and whether the pandemic will drive lasting change. As part of this research we focussed on specific and fast-growing areas of digital: ecommerce, audio, 游戏和联网电视.
Ecommerce
Ecommerce has seen a surge in long-term customers after many adopted new shopping habits during the pandemic. Our Real Living research study provides valuable insight for understanding online buyers.
Gaming
探索我们的真实生活&与游戏有关的发现. Discover who’s gaming, why they log on and what they think of advertising within the game.
Audio
These findings from our Real Living study take a deep dive into the online audio market, 关注听众行为和广告商的关键机会.
CTV
The final section of our 现实生活2021 study looks at the CTV ad market, 观众的行为以及广告商如何与他们建立有意义的联系.